- SAP Migration: Acted as an Architect in the SAP migration project, replacing JD Edwards as the ERP system. This involved overseeing platforms, data management, and system integration.
- Digital Roadmap: Developed the Digital Transformation strategy for the Americas region, defining short-, mid-, and long-term objectives (1 to 5 years) while considering processes, capabilities, people, change management, and communications.
- Robotic Process Automation (RPA): Led the automation program, prioritizing new RPA initiatives such as Purchase Order automation and CV consolidation, leveraging UiPath and Power Automate.
- Artificial Intelligence (AI): Designed and implemented advanced algorithms for customer advisors, suggested orders and transportation management, incorporating real time traffic data to enhance decision-making.
- Salesforce CRM: Led the integration of multiple Salesforce modules with ERP systems, ensuring seamless data synchronization and accuracy.
- B2B and B2B2C: Architected, planned, and deployed a new eCommerce platform aimed at improving customer experience and satisfaction.
- D2C (Direct-to-Consumer): Collaborated on redefining the technology architecture and processes to enhance customer satisfaction at the store level, focusing on improving data accuracy and availability for the end customer.
- Retail Expansion: Led technology and transformation initiatives to support the launch of new stores in Mexico, enhancing the overall customer experience.
- Global Business Services (GBS) in Costa Rica: Established a new shared services center to support recruitment, payroll, and technology operations in a strategic location.
- TPM & TPO (Trade Promotion Management & Optimization): Developed a new framework for planning, executing, and evaluating promotional activities by leveraging advanced analytical processes.
- Business Intelligence (BI): Standardized key performance indicators (KPIs) across Sales, Marketing, and Supply Chain, utilizing Power BI and Tableau to enable real-time, data-driven decision-making.
- Zero-Based Budgeting (ZBB): Collaborated with the Finance team to design a new strategy for reprioritizing initiatives, ensuring business continuity while optimizing budget savings.
- Disaster Recovery & Business Continuity Planning (DRP & BCP): Developed and implemented comprehensive disaster recovery and business continuity plans to safeguard critical company processes and vendor operations.
- 5 Steps to a Call: Redefined the Route-to-Market strategy for sales representatives, coordinators, merchandisers, and managers by implementing the appropriate technology to enhance efficiency and execution.
- Innovation Hub: Led the proof of concept for cutting-edge solutions, including Digital Menus, Predictive Maintenance, Drone Inventory Management, Facial Recognition for consumer behavior analysis, and Order Capturing via Facebook Chatbots.
- Sell-Out Reporting Tool: Implemented advanced data analytics to extract insights from external sources, enhancing reporting capabilities and enabling data-driven decision-making.
- Malware Attack Response: Played a key role in collaborating with the Global Team to design and execute critical recovery steps following a malware attack that disrupted company operations, ensuring the swift restoration of essential processes and applications for business continuity.